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New A-league Advertisements

Saturday, June 26, 2010

by
The A-league seems to finally be getting some decent marketing, as Football Federation Australia this week released the new 'fan-made' series of ads. Using actual footage from fans, combined with footage created to form a storyline for the ads, the series looks to be a well executed production.

The only small negative is that the four main actors in the ads are the same across all ads, despite each ad being aimed at different club fan groups. Another downside is that all actors are male, and as a result will likely not be overly appealing to female football fans.

Below is an example of one of the advertisements targeting Sydney FC fans. What are your comments on the series of ads? Let The Football Sack know by emailing us at:



This video taken from AdNewsAust's YouTube channel.