Moreover it's blatantly homophobic, insinuating that there are negative connotations attached to being gay. Banter between fan groups is perfectly fine, it ignites passion and builds game day experiences. But there must be strict boundaries when it comes to discriminatory material.
FIFA dictates that discrimination in any form is punishable but currently doesn't go so far as to name homophobia in this context:
“Discrimination of any kind against a country, private person or group of people on account of ethnic origin, gender, language, religion, politics or any other reason is strictly prohibited and punishable by suspension or expulsion.”
However it shouldn't have to be a governing body that deals with discrimination. What happened on Twitter is perhaps the ideal scenario as to how 'punishment' should be dealt; a public backlash against the offender.
Twitter yesterday reacted strongly, affirming the cultural and social shift occurring in Australia and around the world. Included in the negative response were members of the RBB who denounced the image as immature and ridiculous.
.Stay classy, @wswanderersfc RBB doing their bit for intolerance. #aleague pic.twitter.com/fzanzoF4VyAn international anti-homophobia rights Twitter account, FootballvHomophobia, also weighed into the discussion.
— Johan (@johanson_anders) August 27, 2013
@GuidoTresoldi thanks for making us & @wswanderersfc aware of this. It's also something @FFA should be aware of pic.twitter.com/KBWTIlwXvgAn earlier hashtag, #pashingisnotacrime (a play on the known hashtag and buzz slogan #passionisnotacrime, popularized this year by A-League fans' outrage at misrepresentation in the mainstream media) was brought to the foreground once more.
— FootballvHomophobia (@FvHtweets) August 27, 2013
Hey homophobic RBB members: #PashingIsNotACrimeSo we're close, but with acts of homophobia and discrimination like this still taking place, the quest for equality continues.
— Andrew Smith (@A_n_d_r_e_w_S) August 27, 2013