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Sydney Morning H̶e̶r̶a̶l̶d̶ Hypocrites

Friday, October 17, 2014

It appears that the Sydney Morning Herald has decided to crack down on those pesky Western Sydney Wanderers who continue to terrorise the universe with their footyball shenanigans.

However, it's not burning a hole in the o-zone layer with flares or frightening old ladies with their fans' mysteriously-large pectoral muscles, but offering a McDonald's meal under the Western Sydney Wanderers name, aptly named the 'Wanderers Meal'. A+ for creativity, by the way.


It didn't take long after the new McWanderers deal was brought to light for the Sydney Morning Herald to respond, shocking the universe with a starting message: junk food is bad for you.

Here's the article targeting the Wanderers and pointing out the bleeding-obvious health risks. No really, read it. They got quotes from a professor so you know it's good.

The same publication also published an article that outlines the negative messages numerous sporting teams are sending out, focusing mostly on the Wanderers. The second half of the article focused on Cricket Australia, a brothel in the sporting universe that is willing to take on the numerous junk food, alcohol and gambling whores for more money.

The SMH's article served up this: "...Academics and health organisations labelled the Wanderers "irresponsible" for partnering with the fast food company, which they say hinders the fight against obesity."

Who would have thought all it would take to get the country's academics and health organisations' panties in a twist is naming a McDonald's meal after the club? This surely must be the biggest display of obesity and anti-social behaviour support the country has ever seen.

Forgive me, but didn't KFC completely re-brand its iconic red and white appearance, coating its buckets of obesity and even flagship stores in the green and gold of Australia in support of the Australian cricket team?

Not sure, but it seems like Cricket Australia being sponsored by Coca-Cola, KFC, VB, Carlton Mid, Bet365 and Milo deserves more focus than the Wanderers offering a McDonald's meal under its name.

But no, SMH instead continues its little sokkah tantrum. Come back when the tickets for the McWestern Sydney Big Macs games go on sale and then maybe we can take this shameless attempt to take another shot at Australian football seriously.

Surely a publication criticising the negative messages being sent out by other outlets must follow a strict code of positivity. However, if you read the article in its print form, you could view one of the seven full pages of alcohol advertising in the same paper the Wanderers Meal article was published in.

This includes both the front and back covers and a double-page spread covered in wine ads.

Seriously.
No, seriously.
Not included in that total was an additional pull-out offering free bottles of wine.

No, like, super seriously.
In printing this article, the message comes across as "Everything is bad for you, except wine. We like wine money." The publication may as well call it the Adelaide Vineyard Morning Herald.

Before you start giving your writers a false belief that their anti-football stories are worthwhile, maybe your organisation needs to check its own glass house before throwing rocks.

The meal itself contains a Quarter Pounder burger, large fries, a large soft drink and chicken leftovers - ahem, nuggets - all for the low, low price of only $9.95.

The real issue here should be that people are willing to cough up $10 for a spread of dead animals, old potatoes and ice blocks. That news itself could fuel at least four months of Sydney Morning Herald material.

Sincerely, eat a bag of dicks. Or a Wanderers Meal. Whichever is less appealing to you.